American Gaming Association

One campaign for every team in every sport.

Soon adults across the US will be able to bet on sports from just about every stadium, arena or sports complex. In an effort to educate sports betters and keep gambling fun and safe, the American Gaming Association asked us to create a campaign that works across all sports.

HAVE A GAME PLAN is built to be adaptable, shape-shifting for each team and sport. The layouts change colors to match the home team of each venue and copy points utilize relevant equipment. The original batch focused on hockey, basketball and baseball and has grown with partnerships that include UFC, PGA, NASCAR and FanDuel.

This campaign was made in collaboration with the fine folks at HarmanFriday and SPORTFIVE.